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As a casino marketing agency with years of experience in the industry, we did a deep dive to better understand the nuances of casino loyalty programs and how expectations differ across generations. We surveyed 1,384 players nationwide and, using the insights derived from the survey, gained a better perspective on the motivators and barriers casino players have when it comes to casinos. Accumulate tier credits to ascend the DraftKings Dynasty Rewards tiers, enhancing your benefits and access to prizes. Each level offers unique rewards, from Bronze to Onyx, with a secret Royalty tier for select players.
- This can turn your players into advocates for your brand and open up new opportunities for guest engagement.
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Some of the best perks were money-can’t-buy experiences, like a round of golf at St Andrews. Earn DK Crowns through playing online casino games, placing sports bets, and entering Daily Fantasy Sports (DFS) contests. You can also use your DK Crowns to earn bonus bets, free spins, and real-life prizes while progressing through the program’s tiers. Explore the Dynasty Store’s vast range of offerings, from DraftKings merchandise to luxury experiences.
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A more holistic, relationship-based rewards program model–both online and in-person–requires casino operators to think differently about their loyalty programs and invest in new technology. These new technologies offer the ability to extract more value from loyalty programs than ever before. Casino brands that desire to reach customers in new ways and create engagement should utilize technology as a key component. Capturing players’ attention consistently requires casinos to adapt their strategies and focus on engagement, strong program structures, and emotional ties to build loyalty. When looking at loyalty programs, understanding what your unique players find valuable is key.
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What loyalty program effectiveness and player engagement rates do you want to target? Within what timeframes do you want to see a return on your investment? Operators will also need to choose what rewards their players will be receiving, which is something quite closely tied to their long-term targets and can influence the loyalty program’s effectiveness greatly.